Trust

Amazon Product Review Best Practices for 2021

For many years, reviews were a central component in ranking and launching a product on Amazon.While reviews are still important for marketing your products on Amazon, the best practices surrounding them have changed significantly.
Over the last several…

Why Does an eCommerce site in need Product Reviews?

A  ‘product review’ is an evaluation of a your product or service or an event. Typically customers who purchased the service/product from your store are encouraged to leave a review on your site.  In addition to a critical evaluation of the …

How Fake Reviews Hurt Us and Amazon

This article is part of the On Tech newsletter. You can sign up here to receive it weekdays.[1]Here’s a conundrum of the digital age: It’s now possible and valuable to evaluate the feedback of others before buying a product, trying a restaurant or book…